Short Story

Build practical wisdom for a complex world.

The Journey to Phronesis is a book about thinking: how we do it, where we fail (which is often), and how we can do it better. It is a field-tested operating system that blends systems thinking with Stoic philosophy—so you model reality more clearly, make better choices, and live with purpose.

Check out the right side of the page for exclusive perks and offers for The Journey to Phronesis.

Michigan, United States (US)

THE JOURNEY TO PHRONESIS

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Goal: $15,000.00

Story Of My Book

My name is Michael Lukich, and I am the author of The Journey to Phronesis: The Art of Thinking in Systems and Living with Purpose. Phronesis is a word known well to the Ancient Greeks – it means practical wisdom. And in today’s world, we are facing an increasing deficit of it.

We are facing a thinking crisis. We are drowning in complexity while our thinking capabilities are getting worse. We are outsourcing more of our cognitive abilities to technology, which is atrophying our ability to think for ourselves. As we lose practice, our thinking capabilities are deteriorating. We’re losing the ability that helps us to learn, to develop wisdom, and to grow. It is what makes us human and wonderful, and we owe it to ourselves to cherish it. 

I wrote this book to offer a solution to this problem by introducing a practical operating system that pairs modern systems thinking with Stoic practice. In this book, you can expect to learn how to:

  • Map problems beyond events and begin to see their underlying patterns, structures, and mental models.
  • Spot reinforcing/balancing loops and intervene at leverage points.
  • Design habits and environments that compound your desired behaviors.
  • Replace brittle life hacks with resilient frameworks that you can reuse.

Who It’s For / Not For

This book is for leaders, professionals, parents, students – anyone who wants to think better to live better.

It is not for people seeking quick-fixes. This is practice, not magic.

What’s Inside

The book is written in three parts:

  • In Part One, I explore the fundamentals of systems thinking, laying the groundwork for concepts that help us view the world in a new light.
  • In Part Two, I outline tools we can use to give us a better understanding of how to find, synthesize, and interpret information. 
  • And finally, in Part Three, I share examples of how you can apply these concepts in your everyday life. 

Throughout the entire book, I connect these ideas to the Stoic principles to which they align. 

The book is filled with stories from my career and personal life; experiences as a consultant and as a poker player; and examples from modern times and from history.

Other Ways to Support Me

If you can’t purchase right now, you can still help:

  • Subscribe to my Substack (free) for essays on philosophy, growth, business, technology, and strategy.
  • Follow me on LinkedIn, Bluesky, and X. If you see me share or post anything on social media, take a moment to like it and share it with your network.
  • Recommend my book to five (5) friends, family members, or co-workers who you think would enjoy it.

Thank you so much for all of your love and support!

All the best,
Michael Lukich

About The Author

Michael Lukich is an analytics executive, educator, and strategist. In his debut book, The Journey to Phronesis (2026), he bridges ancient Stoic wisdom with modern systems thinking.

Michael has a gift for translating complexity into clarity – a skill he honed throughout his 20+ year career as a consultant, business leader, and adjunct professor. As a practitioner who has tested these ideas in boardrooms, classrooms, and at the poker table, Michael’s goal is to make the tools of better thinking accessible to everyone. He believes that wisdom isn’t a mystical gift, but instead an emergent property of a well-designed life system.

Michael lives in Ann Arbor, Michigan with his wife, two daughters, and their yellow lab. He writes about systems, strategy, and philosophy. You can connect with Michael at his personal website lukich.io or on LinkedIn.

 

📚 Frequently Asked Questions

Why are you doing a Presale Campaign for this book?

I’m choosing to do a presale to build a supportive reader community from day one — your support helps fund editing, design, printing, and much more!

What do I receive when I support your presale?

Depending on the reward tier you choose, you’ll receive signed copies, bonus resources, live session access, or personal acknowledgments in the book.

What will appear on my credit card statement?

You will see ‘MANUSCRIPT’ reflected on your credit card statement.

When will I get my Perks and Packages?

Books (Ebook, Paperback, Hardback) will be delivered in Spring 2026.

Other perks, depending on what you ordered, could be released before the book is printed and published. I will reach out to you when each perk is ready for delivery. I will be regularly communicating with you after the campaign to keep you updated.

What are the Risks and Challenges?

I’ve already written the first draft of my manuscript. I have a publishing timeline in place and a team lined up to support editing, design, and distribution.

The main risks are:

  • Timeline shifts during production or printing (I’ll communicate transparently!)
  • Supply chain or shipping delays (especially with printed copies)

During revisions, I will engage with you regularly to keep you up to date on my progress.

Can I purchase multiple times?

Yes, you can order multiple times.

Are preorders refundable?

Preorders are non-refundable. However, you may transfer to another individual at no charge.

When is the deadline to support your presale?

See my social media posts for timeline information.

PRESALE PERKS AND PACKAGES

$49.00
READER: Signed paperback at launch • Invite to virtual launch party • E-book included
May, 2026
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PRACTITIONER: Everything in Reader, plus Name listed in acknowledgements • Book development club: early drafts of the manuscript + vote on cover.
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BUY 1, GIFT 1 READER PACKAGE: Everything in Reader times two. Includes 2 signed copies, 2 E-books, 2 Invites to the virtual launch party.
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$199.00
SYSTEMS BUILDER: Everything in Practitioner, plus Phronesis Second Brain (Notion) template: Projects, Areas, Notes, Planning • 2 video modules: setup walkthrough + review cadence
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SYSTEMS BUILDER +: Everything in Systems Builder, plus Cohort Q&A (90 min, small group) • Signed page of the final pre-print version of the manuscript
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$499.00
BULK PACKAGE: Everything in Reader, plus Name listed in acknowledgements • Book development club: early drafts of the manuscript + vote on cover • 10 Signed Paperbacks
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COACHING INTENSIVE: Everything in Systems Builder, plus • 1:1, 60-minute session to apply the OS to your hardest problem • Prep form + written follow-up summary
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$1,499.00
TEAM WORKSHOP (10): 10 signed paperbacks + eBooks • 60-minute virtual workshop (up to 12 people): Systems Thinking 101 for Managers • Team mini-exercise + materials
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KEYNOTE PACK (50): 50 signed paperbacks + eBooks • On-site keynote (45-60 min) • 60-minute working session • Travel billed at cost
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